With a changing landscape in the media sphere in Uganda characterized by the democratization of journalism and its incumbent merits and demerits, Perspective Consultancy unveiled a new media player, Apprise, to positively shape the narrative.
Apprise, an online magazine, was launched on 22nd October at their offices in Bugolobi, at an immersive, innovative and interactive event that highlighted their values of community, integrity and knowledge sharing for positive change.
Speaking to attendees that included a broad range of guests from the media, private sector, and beyond, Sandra Kekirunga, one of the directors of Apprise, introduced Perspective Consultancy, a PR Firm and its maiden product, Apprise Magazine.
According to Kekirunga, Apprise aims to be an online magazine with a fresh, balanced and inclusive approach to news, topical issues “and opinions that matter to us as Ugandans and Africans and our community.”
“It will be a collection of objective and impartial creative presentations written, performed, and offered by us and for us,” she said.
In her keynote speech, renowned editor and publisher Robbie Kakonge heralded the role and responsibility of the media in shaping the narrative of society through balanced and truthful reporting, sentiments that journalist turned farmer Robert Kabushenga shared when he was asked to make an impromptu but inspiring set of remarks.
The Afro-revolutionist themed minimalist event was attended by industry veteran journalists like Robert Kabushenga and Daniel Kalinaki, government representatives like Ms Alice Kaboyo, Minister for Luwero, Ms Marcella Karekye, Director GCIC, Mr Robert Mukiiza, ED Uganda Investment Authority, Ms Sarah Kagingo, Press Secretary to the Rt. Hon Speaker, and Mr. Sam Ntulume of NCBA Bank, and several guests from the business fraternity.