Launched amid a global pandemic, the streaming service takes on Netflix at an uncertain time
In some ways, the timing couldn’t have been more fortuitous. No one roots for a global pandemic, but WarnerMedia launched HBO Max just as cities and states across the U.S. went under curfews and lockdowns as the COVID-19 pandemic spread.
In many ways, the service seemed well-positioned, even in a sector crowded with platforms such as Netflix, Hulu, Amazon Prime Video and Disney+. HBO Max brought decades of critically acclaimed series under its belt, including The Sopranos, The Wire, and Game of Thrones, coupled with pricey acquisitions like the Friends and South Park back catalogues.
Filling out the offering was a healthy catalogue of 1,300 films and television series from CNN, TNT, TBS, truTV, Cartoon Network and Adult Swim, among others. WarnerMedia, meanwhile, provided access to perennial favorite Looney Tunes shorts and the complete catalogue of DC Comics films and televisions shows. All told, HBO Max promised 10,000 hours of movies and TV at launch.
But if Quibi’s eight-month lifespan is any indication, all the money, star power and executive bonafides can’t buy you a successful streaming service. Over the last few years, many big names and tried and failed at that game — the streaming graveyard is littered with good intentions and big-budget flameouts.